The newly revamped Real Mates campaign aims to ensure that you and your friends make it home safely after a night out. With a fresh look and a focus on promoting responsible behaviour, this campaign targets young males aged 17 to 25, who represent a significant portion of road users involved in alcohol-related crashes. The campaign highlights the importance of planning ahead and introduces new rules to the Bro Code, encouraging friends to look out for one another.

Here are the key rules to keep your squad safe:
1️⃣ Make a plan to get all bros home.
2️⃣ Let another bro crash at yours.
3️⃣ Be the des and STAY the des.
4️⃣ Lend cab money to other bros.
5️⃣ Call on the parent taxi.
6️⃣ NEVER leave a bro behind!

The Bro Code embodies principles of loyalty, respect, and camaraderie among friends. The new rules encourage practical steps for safe nights out, such as making a plan to get everyone home, designating a sober driver, or arranging alternative transport. With many young men planning their weekends on social media, the campaign emphasises the need to be just as organised about getting home safely. Especially in rural areas where transportation options may be limited, having a plan can make all the difference. Your safety — and that of your friends — depends on it.