Hawthorn Football Club will dedicate its final Tasmanian game of the 2025 Toyota AFL Premiership Season to road safety, using the occasion to spark conversation and raise awareness about the devastating impact of road trauma.
Tasmania is experiencing a tragic year on the roads, with 27 lives already lost, approaching last year’s total of 31 fatalities. Tomorrow’s match against Port Adelaide will feature road safety messages throughout the game, including on the run-through banner and interactive pre-game activities designed to get people thinking about the choices we all make on the road. Fans can also visit the RACT’s powerful crash car installation on site at UTAS Stadium.
Through its support of the Tassie Hawks Cup, the Road Safety Advisory Council has developed a strong working relationship with Hawthorn, leading to road safety campaign videos, in-game messaging and other initiatives that help promote safer driving.
“As a club, we know that safety awareness goes well beyond the scoreboard – it’s about making a real difference by influencing the behaviours and attitudes of Tasmanian drivers,” Hawthorn CEO Ash Klein said.
“While our partnership with the Road Safety Advisory Council has helped us reach young people preparing to start their driving journey, this weekend’s message extends to every person behind the wheel in Tasmania – the choices you make on the roads can save lives.”
Road Safety Advisory Council Chair Scott Tilyard says the road safety message still isn’t getting through to everyone.
“Too many people think it won’t happen to them but most crashes are caused by everyday mistakes not deliberate actions. It’s too easy to focus on the statistics and forget that behind the numbers are people, families and futures lost,” said Mr Tilyard.
“Football brings together many people and the Road Safety Round uses that power to remind everyone we share the road and the responsibility to keep it safe.
“More Tasmanians have died on the roads this year than make up a football team and most of those deaths could have been prevented.”
Hawthorn vice-captain Dylan Moore recently stepped off the field to speak with Tasmanian first responders, including trauma surgeons, emergency nurses and police about what happens after a serious crash. Their stories offer a sobering insight into the real-world impact of road trauma and how quickly lives can change. Videos can be viewed here – https://rsac.tas.gov.au/partnerships/
“These stories are a powerful reminder that a single moment on the road can change everything. If you’re ever unfortunate enough to find yourself in that situation, these are the remarkable people you hope are there, the ones who can help save your life,” said Mr Tilyard.
“I encourage everyone, especially parents of young drivers, to take a moment to watch these videos. The personal stories and expert advice are compelling, and they might just change the way you think about your next drive.”